Over the last couple of years, there’s been a shift in how marketing automations are built and used. These new automations, focus on making hyper-personalisation at scalable where you know the needs of your customer before they do
With resources at a premium, B2B companies now more than ever are required to deliver personal experiences that take care of much of the grunt work.
The answer lies in orchestration. Orchestration is the coordination of activities, programs and campaigns across the entire revenue team (marketing, sales and customer success). These high-impact automated plays are built across channels to align the 3 biggest weapons in B2B marketing, Sales Engagement, SEO and Marketing Automation.
In this eBook we will provide you with 5 best practice orchestrated play templates to help you to increase the velocity of your sales funnel and achieve your business goals;
- Shorten the sales cycle
- Increase average deal size
- Improve deal close rates
- Remove resistant buyers
- Expand within existing accounts