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Customers can be costly to land and hard to keep when your competitor is only a mouse-click away. As a Business to Consumer (B2C) online retailer, you need to maximise the value of every customer you acquire.
Retailers are leaving as much as 10% of potential sales on the table, while revenue leaks through the buying journey. This is because at every stage of the process there is ‘friction’. This is often created by factors such as poor user experience (UX), payment gateways, fraud management and inventory issues. The result: sales slip and revenue leaks.
This Orchestration Playbook looks at the strategies and tactics you should apply as an online retailer to optimise online revenue through your e-Commerce site as well as how to think about the prioritisation of those tasks to yield maximum effect.
